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Advertising and Branding Portfolio
NCSS Workplace Mental Health Campaign
Mental health conditions are often viewed negatively, especially in the workplace, and this narrative needs to change. To encourage organisations to provide equal employment opportunities for individuals with mental health conditions, the National Council of Social Service (NCSS) campaign flips the coin on the perceived weaknesses of someone living with mental health challenges, and highlights the strength and resilience involved in overcoming these challenges instead.
Below are the key campaign assets: video, Instagram Reels/TikTok teaser, LinkedIn post, and 3-second GIF ad.
Pocky Milk Regional Launch Campaign
In the age of augmented reality and cinematic multiverse, immersing in a virtual game world is a trendy and fascinating prospect for a lot of Gen Zs.
To resonate with today’s teens, Pocky created a mind-bending nutriverse for the Southeast Asia launch of the new Pocky Milk flavour. Here in the nutriverse, fun and games await, while nutritious goodness powers you up for even more enjoyment.
COURTS Rebranding Campaign
For generations of Singaporeans, COURTS has always been synonymous with big discounts and low prices. The rebranding campaign elevates the brand beyond offering great monetary value to impart the value of living well. It's not just about what is priced the least, but about what you prize the most.
Pond's GlitterGlow Social Media Launch Campaign
Hopping on the holographic makeup trend, the #BornUnicorn social media ads were designed to reach the younger generation that thrives on self-expression and craves standing out in a sea of sameness.
Shopee Employee Branding Videos
Shopee's organisational culture is guided by values that reflect its business principles and beliefs.
To help employees understand these values in an actionable way, a series of videos was created to provide clarity on the attitudes and behaviours expected of Shopee employees, and motivate them to work towards their shared goals.
Dermatix Scar Treatment Gel Ad
85-96% of women in Asia cited self-investment as their reason for cosmetic surgery. For them, going under the knife represents not only a physical transformation, but also a symbolic rite of passage to realise their full potential. However, they are often held back by the fear of visible post-surgical scars. With the new Dermatix Plus scar treatment gel, they can finally discard their insecurities and start living life on their own terms.
Unicornetto Programmatic Social Media Videos
For the Indonesia launch of Unilever's new Unicornetto ice cream, the company produced a short film depicting the sweetness of teenage romance.
But getting teens to watch an entire 6-minute video is near impossible. Therefore, we transformed the film into over 100 5-second programmatic teaser videos using communication methods they are familiar with - text messages, stickers and emojis.
The teasers were then micro-targeted to the relevant audience segments based on their demographics and interests, garnering 9.4 million views for the original video.
Whitehaven Property Launch Ad
For the launch of the luxury condominium Whitehaven, the campaign spotlighted its signature penthouses, each offering a choice of a private pool or a private jacuzzi.
The ad elevates this feature by likening the decision to the familiar fine-dining question: "Still or sparkling?" This subtle analogy reinforces a refined, upper-class lifestyle, positioning Whitehaven as a symbol of luxury and exclusivity.